Sir Richard Branson Unveils 'Virgin Volcanic'

published Sat, Mar 31 2012 12:24 GMT
Journey to the center of the earth? Virgin CEO Sir Richard Branson would like you to think the famous Jules Verne novel could be a reality. On April 1, Branson's Virgin Volcanic program, which will supposedly launch five people into the center of the earth, goes live. If that doesn't raise your suspicions of a prank, the news release contains nutty quotes about traveling into live, active volcanos.

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